The rules of the most brilliant promotion in sports seem simple:
If a visiting NBA player misses two consecutive free throws in the third or fourth quarter of a game, every fan in the arena wins free chicken.
But the untold story of Brickin’ for Chicken — an invention that has impacted games, swung votes, and arguably saved a franchise — is a tale of psychology, philanthropy, and unintended consequences.
And nobody, it turns out, wants to admit the truth.
Today, we team up with our old friend Amin Elhassan — host of Oddball and former basketball ops exec with the Phoenix Suns — to reveal the hidden statistical evidence which points to a new theory about this quid pro bird.
And we dare to chase down the Robin Hood of Wings: no less than Giannis Antetokounmpo himself.
YOUTUBE SPOILER ALERT:
Yeeeesss,
Pablo