The Demise of LIV Golf

EPISODE 381: Wars of choice.

The reason I wanted to bring journalist Alan Shipnuck back on the show is not to throw dirt on the apparent grave of LIV Golf, the subject Alan literally wrote the book about and has covered as closely as anyone.

I wanted to have Alan on because by understanding how boring old golf became a geopolitical soap opera, I suspect we might find something out about the future of sports, in general.

Because when LIV first launched, the premise of spending $5 billion in less than five years in order to destabilize the PGA Tour wasn’t an indictment. It was an advertisement.

But by the end of February, golfer-in-chief Donald Trump — who was scheduled to host two LIV events at his courses, this year — chose to wage war in Iran. And so the president who helped save Saudi Arabia’s most famous sportswashing project helped end it.

The conversation now is whether there’s any high ground left.

YOUTUBE SPOILER ALERT:

Thanks,

Pablo

P.S. You can now watch us over on Apple Podcasts (!)