The NCAA's Biggest Nightmare
The death blow to the NCAA won’t be dealt by college athletes unionizing, as historic as the organizing of the Dartmouth men’s basketball team has been.
No, it will come from a seemingly anonymous man named Jeff: an attorney who also happens to be the greatest debater — and one of the most powerful people, period — in all of sports.
Jeffrey Kessler has represented everyone from Tom Brady to (the player formerly known as) Ron Artest to the U.S. women’s national soccer team. He’s also the longtime lawyer whose landmark settlements created free agency in both the NBA and the NFL, some three decades ago.
And now, after winning an all-time case against the NCAA, in front of the Supreme Court, Jeff’s busy doing for college athletes what generations of pundits and gasbags never could.
He’s reclaiming the billions upon billions of dollars powering college sports.
DKN/YOUTUBE SPOILER ALERT:
Pablo